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2019

נובמבר

119

אדריכלות ישראלית

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אדריכלות מצייצת

23

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Bonie Evans

The fact that the Trump has the temerity

to fire Ministers by tweet, after letting

the public know beforehand, is already

routine, and it isn’t the first or the last case

whereby impulsive tweets from impulsive

leaders determine the relationships

between states, not to mention the Tweet

War that almost caused World War III,

but luckily changed direction at the last

minute.

And this is no joke! Reality shows that

political events like these quickly generate

fluctuations pregnant with meaning in

world economics, some of which are

pregnant with disaster, although they are

not based on much more knowledge than

that of a bird thirsty for a bit of attention.

And it isn’t by chance that the devious

media has chosen to define the brief

messages in a single-syllable sound - a

language apparently understood by birds,

but not by other beings.

Twitter, like architecture or any other

language, serves to convey social

expressions. In this context it must be

said that images in general, and globally

transmitted images in particular, have a

cardinal effect on globalization, blurring

local content, thereby reducing the role

of architecture as the main medium for

regulating social interactions in space

that are naturally founded on a balanced

compromise between spatial and trans-

spatial relations (as was intelligently

food for thought

tweeting architecture

in one-syllable language

defined by the father of sociology, Emile

Durkheim).

In this regard, an international language

such as Twitter plays a major role in

overcoming spatial relations, converting

them into non-spatial ones.

Unlike other social networks controlled by

algorithms, Twitter arrived at the forefront

of the political stage primarily because it is

not subject to any database. Established in

2006 by Jack Dorsey, a Cornell University

student, the interface allowed un-filtered

messaging, enabling everyone to speak

with the opinionated at eye-level.

Thus, in 2007, Twitter made its mark

at the SXSW Festival (an annual

conglomerate of film and interactive

media) when participants’ tweets were

publicly screened in real time, creating

a multi-dialog that allowed thousands of

users to say what they wanted without

any intervention.

Actually based on Harrison Owen’s Open

Space invention, Twitter has since then

gained 60,000 new users per day, from

private users to world leaders, world-

wide media systems, television networks,

bloggers, computer game players and,

especially, gossip mongers.

And, with over 150 million active users,

the second largest social network in the

world (after Facebook) is more than likely

to impact architecture as well; and the

establishment of the new “Ramat Trump”

settlement - an impulse born without any

previous thought, is only one of millions

of decisions determined according to

political, economic and psychological

events, envisioned through single-syllable

messages, precluding any chance of in-

depth, responsible or mature planning.

Due to the fact that today more than

ever, architecture, both locally and

globally is politically dependent, Twitter

is a main player in the field of planning

and construction, evidence of which

is President Trump’s declaration of

Jerusalem as Israel’s Capital, already

established in the 1948 Declaration of

Independence .

Moreover, one can already attribute

important qualities to the (‘I…just one

tweet’) social interface, such as “public

sharing”, the right to know and primarily

- the ability to express an opinion in a

media that until not long ago was kept in

the (new) Emperor’s backyard.

And thus, architecture’s exclusivity as a

medium responsible for producing arenas

for interaction, determining their nature

and the conditions of their existence, is

hitherto undisputed.

While previously there was harmony

between architecture and the society that

produced it, the new technologies create

The accusatory question of “who twitted” is the equivalent of “who said something without

being asked” - a disturbing phrase intended to provoke a reaction whether true or just

a bluff. About two months ago the American prince blurted out his morning “tweet” as

a result of which the Israeli emperor made a far-reaching decision about the relations

of both countries. “If Israel enables the two Democratic congresswomen to enter their

country (tweeted The Trump), it would indicate political weakness.”Within minutes and,

significantly, without any in-depth discussion of the issue – Bibi decided to change

Israel’s Foreign Policy, canceling a previous decision to allow the two members of the

Democratic Party to visit Israel without prior conditions. However, contrary to the hasty

intention, the congresswomen received global coverage, turning them into overnight

“martyrs” of democracy.