MORE CONCEPT, LESS PRETENSE
INTERIOR DESIGN WITHOUT CHEWED UP CLICHEs
HOPE LINGERIE SHOP
The first shop of the Brazilian chain Hope Lingerie has opened in Ramat Hasharon. As opposed to the crowded design typical of such shops, the design here is based on very few exhibits of items within a welcoming space - each piece receives as much attention as possible. Within that, the “floating” sales counter gives the goods the equivalent of jewelry.
The minimalist design is based on white shadows while emphasizing the details with artificial lighting. The space is divided into a front salesroom which also acts as the showcase, and a back intimate fitting room.
Design: Ron Sheinkin, with Avishai Keren.
OYAMAA Japanese Restaurant
The first Japanese restaurant has opened in Petah Tikva. The idea was to achieve an abstract Japanese atmosphere without recycling chewed up clichés. The noodles, one of the main dishes of the Asian menu, underwent a process of abstraction to become a central motif in the design. Appearing as vertical light grooves and lampshades, the rhythmic units counterbalance the longitude plan. At its turning point is the open kitchen window - distant enough to look like a picture of a Japanese kitchen.
A light curtain wall, alluding to the traditional rice paper, partitions the restaurant from its office.
Space definition is achieved by changes in flooring, which are farther enhanced by artificial lighting.
Design: Doron Minin,