Controlled Exposure of Young Designers

Controlled Exposure of Young Designers

            The demand for it all, here and now, is a prominent characteristic of progress. Concepts borrowed from the world of computers – mega, giga, RAM – are controlling our lives, including the way we shape space. In an era when the goal is to compress the most information into the smallest possible space, design is characterized by the temporary, a product of highly interchangeable decor. As a result, there is a strange sense of having lost the dimension of time – as if the earth has accelerated out of control.


            This phenomenon is particularly noticeable in interior design of public places, where ‘the temporary’ is the starting point. Restaurants, stores, and offices have limited life spans and are by definition fashion-dependent. Given that the world belongs to the young, even designers who have yet to complete their studies may have something to offer. Young designers’ computer virtuosity and expertise in all things connected give them an advantage over the rest of the field; they integrate relatively quickly into the workforce. However, quality is defined by professional experience, and without that, delivering the goods can be quite difficult. A product that answers the expectations of others will survive the test of time and bring benefits to the entrepreneur. A design that is attractive the first time around will retain interest and, more importantly, lead to follow-up visits.


            Accurate orchestration of the deeply felt experience of space is an important component in interior design, especially in service-oriented venues. This means intentionally avoiding extreme and immediate exposure to design messages. While this may run counter to a reality in which everything is judged by immediacy, it can be a decisive element in the design’s ability to support the activity taking place at a particular venue. A ‘correct’ design is one that is activity-compatible. There is no hard and fast rule for stores, where the goal is to expose as many products as possible in the shortest timeframe, as there is for restaurants, where deciphering design messages can contribute to a most interesting leisure time experience.


            Due to its complexity, the controlled exposure method necessitates multi-dimensional planning, since it inevitably leads to the creation of a composition comprising all design components – openings, walls, partitions, steps, passageways, and lighting methods. The works reviewed here are different examples of the controlled exposure of design messages that are compatible to the requirements of the venue.



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