One of the most tangible aspects
of the Post-Modern code is that many of the free professions, previously
concealed behind the scenes, have been promoted to the frontier of
architectural creation. Prominent among them are the graphic designers, product
designers, set designers, lighting designers, image designers, and even event
designers. The phenomenon is especially beneficial in interior design, where it
helps mediate the ongoing gap between the eternal architectural exterior and
the contemporary spaces within. While the architectural mantle interprets -
strictly or leniently - the relation between function and form, interior design
is relatively independent of these variables, and can therefore express any sort
of illusionary setting.
Banana Sportswear Shop
Design: Studio 1D253
This womens Brazilian sportswear
small shop on Dizengoff
St., Tel Aviv is a fine example of how transience
dictates design. The shop was rented for one year (with a three-year extension
option) under the condition that it return to its original state when vacated.
The main design elements are layered parquet floors and window-display MDF
panels illustrated with comics. Alternating according to the current display,
the panels broadcast the shops messages to the street, yet postpone the
decision to buy until entering the shop. The warm colors reflect the origin of
the clothes, while the detachable metal frames and steel cables are
conceptually related to a gym environment.
ZOOG Bridal Salon, Kiryat Ata.
Design: Zuma
Architects
The Zoog
Bridal Salon is located in a commercial building in the Kiryat
Ata industrial zone. The design concept is based on the idea that the place is
for brides who wish to feel like models on the catwalk. Accordingly, the place
is designed to make the bride feel like a supermodel with all the facilities at
her disposal.
The loft-like space is made of
runways which connect the different treatment facilities. Void of plaster
partitions or common "Doric" columns, the minimal investment
expresses the designer’s concept that a small budget can achieve great
results.
Black BAR RESTAURANT, Weizmann
Science Park,
Rehovot
Design: Osvaldo
Stav, Miki Heiblum.
The recently opened
bar-restaurant Black in Rehovot, exhibits an interesting utilization
of the acoustic ceiling as a design element. Void of architectural features -
walls, columns, or partitions - the open space is formed by an internal rounded
shell at the section level, to house the space division at the plan level.
The restaurant is organized
around four different seating formations, creating a fertile interactive
relationship among the guests: casual seating on the bar, adjacent random
seating with tables, seating islands in the center, and intimate sofas in the
margins.
Lighting displays projected on
the black colored walls grant a theatrical ambience to the culinary experience
shared by the diners, waiters, and the served food.
Tipo
Restaurant, Meditec Holon
The most prominent design
elements in Tipo restaurant are illustrated
lighting elements. Here, the graphic motif, used frequently in many of the Meditec spaces, is exploited to relate
the cultural contents of the center to the style of the designer, who often
employs lighting elements to generate atmosphere in his works.
RomiCafé,
Drorim Mall
Design: Studio Gad Architects.
Graphic design plays a more
functional role in RomiCafé – a refreshing
place just opened in the Drorim Mall in the Sharon. A huge
composition, based on the cafés menu and the chains logo, was placed
on the cafés main wall. Projected images combine with the overall
design concept of ever renewing nature.
